David Gattig

@ Novoda
Product Owner at Novoda with a record of bringing high-value products to life in a range of consumer and enterprise settings from startups to Global 500 companies.

Do you focus on the wrong product problem?

Several years ago, McDonald's decided to increase their milkshake sales. Initially without effect. Let us look at how McDonald's managed to turn it around and what you can learn from this story.
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