Leonie Brewin

@ Novoda Berlin
Head of Design

The 5 steps of better product design: 3. Prototype & test

This week, we’re looking at how we can use prototyping and usability testing to bring our ideas to life and assess their validity with users. Prototyping allows us to quickly build on ideas generated in the ideation stage and observe how customers interact with them. Using a range of
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The 5 steps of better product design: 2. Ideate

This is part two in our product design series exploring the phases of digital product design from initial understanding to final delivery. This week, we’re looking at the Ideation phase where cross-discipline teams work together to generate a wide range of ideas and solutions to form the basis of
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The 5 steps of better product design: 1. Understand

This series will cover all phases of product design from initial business understanding and customer research, ideation, prototyping and testing through to product delivery and analysis. If you want to create valuable, profitable products that have significant business impact, then you may find this series useful. This week, we’re
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Demystifying the role of a product designer

The role of a product designer has developed hugely over the years and the scope of what we do has broadened dramatically. We’re now responsible not just for aesthetics and interaction but the overall user experience and potential success of our products. Our roles have naturally developed to be
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