Leonie Brewin

@ Novoda Berlin
Head of Design

The 5 steps of better product design: 1. Understand

This series will cover all phases of product design from initial business understanding and customer research, ideation, prototyping and testing through to product delivery and analysis. If you want to create valuable, profitable products that have significant business impact, then you may find this series useful. This week, we’re
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Demystifying the role of a product designer

The role of a product designer has developed hugely over the years and the scope of what we do has broadened dramatically. We’re now responsible not just for aesthetics and interaction but the overall user experience and potential success of our products. Our roles have naturally developed to be
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