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The Novoda blog is a constant conversation about digital product development, design and technology thinking, sharing the latest insights.

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Shopping Hauls @ Omni-a-Porter

Online-only retailers used to be at a disadvantage to bricks and mortar (B&M) stores, as actually trying on clothes has steadfastly remained the preferred shopping experience. But through convenience and familiarity of online shopping, the distinct advantage of physical stores is slowly fading. Unconstrained by footfall at store
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