Your users won’t read most of the copy you have in your app. We outlined the 3 most common reasons why this happens and what you can do to make every word count.
read more →

Stakeholder interviews allow you to ask powerful questions to business leaders, helping to define future vision and drive success.
read more →

Several years ago, McDonald's decided to increase their milkshake sales. Initially without effect. Let us look at how McDonald's managed to turn it around and what you can learn from this story.
read more →

Monetisation is a tricky beast. Get it right, and you have an audience of happy users, who are willing to pay for your product.
read more →

Google Playtime is an event organised for Google Play apps and games partners. With inspiring talks, group discussions and pre-booked one-on-ones with members of the Google team, it's an opportunity to learn about the latest Google product updates, experience new technologies and of course, play in the ball pit during
read more →

People ❤️️ emojis. They are a quick and easy way to express a mood, feeling or reaction via chat apps, social media and email. Now Hollywood is even making an Emoji Movie where Patrick Stewart plays 💩. In the last couple of years marketers have started using these smiley faces in email
read more →